When you’re performing Local SEO, you need look at the big picture if you want to be successful in 2015.
Google is putting increased effort into local search results. Whether or not we like Pigeon, it’s a part of the arena now, and we all have to evolve and adapt.
Up until a few years ago, you could generate some local citations without having to do much more, and you’d still rank at the top of the local map listings. Now, there might not even be a map listing for your market.
It’s clear that mobile behavior is having a huge impact on how Google is approaching local search with Pigeon and the new expanded 3-pack.
As the tide swings and users switch to mobile devices, local search results will become increasingly unique because Google will know precisely where each user is located, geographically speaking. You have to have the proper (current) relevancy signals both on your site and off your site if you want to be successful with your local SEO campaign in 2015.
Stop focusing on one or two tactics and instead work on the big picture.
- Make your content captivating and informative, but optimize it with local keywords
- If you have location pages, make sure they’re unique, well-written, yet easy to read
- Create local content for your blog
- Optimize your Google My Business listing with photos, videos, hours and more
- Get quality backlinks to your site
- Optimize up your citations and create any that you’re lacking
- Get more positive reviews on your Google My Business listing, and on other third party sites
- Use social media to engage with your customers and audience
To summarize, you’ve got to be a jack of all trades (master at some) if you want to succeed with your local SEO campaign in 2015. You can’t just churn out a handful of citations and compete any longer. Putting your city and state in a few title tags and H1 headings, nor can you simply spam a few Google Places categories.
With local SEO in 2015, you to step back and look at the big picture if you want to succeed.