2018 is here, and a new year means a fresh start for you and your business! Your website may have been latest and greatest a few years ago, but technology advances quickly, and it’s important to stay up to date. The 5 reasons below will help you determine if you should invest in a new website design in 2018.
Your Website Is Not Mobile Friendly
With smartphones and tablets playing a larger role in our lives today, it should be a priority to have a mobile friendly website. When your customers are accessing your website from their smartphones and tablets; they expect your content to be easily accessible. If your website is not responsive or mobile-friendly, it will quickly drive away visitors.
Your Website Is Not User Friendly
A website should be easy navigate. A good way to drive engagement with your customers is to make navigating your website as intuitive as possible. If a customer can not easily locate what they are searching for on your site, there is a good likelihood they will exit without making a purchase or submitting a contact form.
Your Website Technology Is Out of Date
Technology advances at a rapid rate, and it is important to stay up to date with the latest technology has to offer. Your website may have been developed on a great platform a few years ago, but as time goes on, editing decisions, features, and security requirements may change. A new website is recommended in order to stay current with the latest technology and capabilities your competitors have.
Your Website Design Looks Old
When customers come to your website, you only have a few seconds to capture their attention. Your website is your virtual storefront and provides a first impression to visitors. The cosmetic appearance and aesthetics of your website should reflect the latest design trends, because an outdated website could potentially force customers to move on to your competitors.
You’re Online Business Rebranding
If your business has recently rebranded, or you’re thinking about rebranding your company, you will want to try and keep things consistent across the board. This includes social media platforms as well as your website. Rebranding your company should include a new website in order to get your new message across with a new and improved look.